Pricing
Pricing. One number, fixed before you commit.
Every build is priced from its blueprint: the workflow, the users, the integrations and the risks written down first, then one number in writing that only moves if the scope does. Builds are from £10,000, the first call is free, and every account and the code are yours.
The blueprint call and the build
Blueprint call
For operations and product leaders weighing a bespoke build against another vendor tool.
Free
Twenty minutes with the people who would scope the build. No sales team.
Whether bespoke software is the right route at all
What belongs in version one, and what should wait
How it would sit alongside your CRM, ERP and data stack
A clear recommendation, even when it is ‘don’t build’
Nothing to prepare
Bring the process that is causing you pain. We will do the rest on the call.
Build
For teams ready to turn a scoped blueprint into working software.
From £10,000
Priced from the blueprint, before you commit.
Blueprint and version-one scope
Design and build: AI-assisted, senior-reviewed
Integration with your existing systems
Launch, documentation and full ownership
A warranty after launch
Unlocked after the blueprint call
Once scope is agreed, and only if building is the right answer. The bands are on the pricing page; what moves a build between them is in the cost guide.
The three bands
Three published bands, indicative until the blueprint turns one of them into a price. The price we quote is the total for the build. Third-party services are paid by you, directly, in your own name, and are itemised in the running-costs guide.
| Band | What it usually buys | Typical example |
|---|---|---|
| £10k to £25k | A focused version one. One workflow done properly, one or two kinds of user, one or two systems connected. | A client portal for status, documents and approvals. An approval queue that replaces the spreadsheet it grew out of. |
| £25k to £50k | Several workflows that share data. More kinds of user, permissions by team or site, reporting, and deeper connections into finance or operations systems. | A supplier portal reading purchase orders from the accounts system and posting approvals back. A member app with booking, payments and a staff dashboard. |
| £50k and above | A system across the operation. Many roles, data moved out of an incumbent tool, compliance requirements and a release in phases. | An operations platform for a multi-site business with an integration to the till, the CRM and the payroll provider. |
Indicative. The cost guide has the five things that move a build between the bands, and the same bands in dollars.
What every build includes
The price only moves if the scope does. Everything here is inside it.
Inside the price
From the first call to the warranty after launch.
- The blueprint callTwenty minutes with the people who would scope the build. Nothing to prepare.Free
- The blueprintThe workflow, the users, the integrations and the risks written down, with a clickable prototype and one fixed price.Scoped
- The warrantyAnything that does not do what the blueprint says is ours to fix.Ours
- The AI billEvery attempt, including the ones we throw away.Ours
What it costs to run
A version one costs about £800 a year to run at list prices: hosting, a database with sign-in, transactional email, error monitoring and a domain, every account in your name and none of it per seat. The itemised list, with the dates the prices were read, is in the running-costs guide. Support after launch is a fixed monthly fee, scoped with the build, and optional.
- Builds from
£10,000£10,000
- To run, about
£800£800 a year- Per seat
- Nothing
- Support after launch
- Optional